KMRD Partners Announces New Website Launch; Expands Access to Better Serve Clients

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KMRD Partners Announces New Website Launch; Expands Access to Better Serve Clients

New site provides best practice information and access to tools for visitors and clients, including reference library, downloads, forms and more

KMRD Partners Inc., a risk management and insurance agency with headquarters in Warrington, Pennsylvania and more than 600 clients nationwide, launched a new responsive website with improved access to best-practice information and tools for risk management and insurance.

The new risk management website is designed to enhance client service and access to insurance forms, tools to check on coverage levels and report on claims, and risk management and insurance programs.

“What sets us apart from our competition is our disciplined approach, proven processes and dedicated service team – combined with our award-winning agency management system. Now, with our best practice information, client tools and industry resources all more easily available, we are able to serve our clients even better,” said Bob Dietzel, agency co-founder and Principal. “Our previous site had become cluttered with lots of good content and resources that were too hard to find. We wanted to start fresh and build the site according to our renewed strategic vision. We also wanted to improve our ability to attract great talent through our website. Our people are our most important asset – and it’s our great people that enable KMRD to serve clients at a very high level. All of this works to build loyalty, and in-turn, stability and growth.”

The revamped website, and new risk management careers site, makes it easier for potential candidates to discover and engage the agency. It also plays a pivotal role by setting out what KMRD stands for and helping to explain the give-and-take relationship between the agency and it’s employees.

To deliver the site, KMRD partnered with marketing and ops executive, Christopher Mengel and TalentSum  – his US-based strategic talent acquisition consulting services firm that helps small and mid-size companies to stand out in the crowd, build meaningful connections, and deliver better outcomes across their entire talent acquisition landscape through a powerful combination of Talent Strategy and Planning, Talent Data Analysis, best-practice Employer Branding and Recruitment Marketing, Talent Acquisition Technology, Recruitment Sourcing and Talent Research and Insights.

“I like how the new website shines a spotlight on our solutions, client success stories and career opportunities,” said agency co-founder and President, Kevin McPoyle. “I am proud of what we do and how we do it, and want insureds, client prospects and strategic partners to know about it.”

For other agencies wondering if it is worthwhile to put the time and effort into building a new website and career site, his answer is yes. “We have seen our site analytics increase by 250%, both in terms of visits and time on the site. We’re attracting and reaching more people than ever before. This means we are doing a better job of building corporate and employer brand awareness and sharing the KMRD story,” said Dietzel. “At the end of the day, our mission is to provide the best risk management and insurance solutions anywhere and reduce the cost of risk, all at the same time. If that’s not a great story to tell, I’m not sure what is.”

About KMRD Partners

KMRD delivers risk management solutions and insurance brokerage services to more than 600 clients nationwide. Our award-winning team, disciplined approach, proven processes, combined with our collaborative XChange platform make KMRD the leading choice for existing clients and future partners looking to improve protection and reduce the overall cost of risk.

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